Why Is Everyone Banning Google's New Tracking Technology?

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Google’s new ad targeting tracking technology called FLoC (Federated Learning of Cohorts) has met significant resistance from other web browser manufacturers, privacy advocates and competing technology companies. The impending ‘Cookiepocalypse’, the plan to block all third-party tracking cookies in Google Chrome from 2022 onwards, seems to be very controversial among advertisers. Why are some key players even banning, what its creators are presenting as the solution to many online privacy issues?

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