The impact of technology on the fitness industry – Times of India

Science & Technology

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Prateek Sood, Director- Grand Slam Fitness.
As a result of digital advancements and the emergence of new-age technologies, businesses from all industries have jumped on the digital bandwagon. The same thing experienced by the fitness industry. Since the pandemic outbreak, consumers have become more vigilant and concerned about their health. They were determined to stay active despite the COVID-19 lockdown and social distance norms. At that point, the idea of an in-house gym with innovative equipment from the online platform and other aspects aided by technological advancement gained traction. Many facets of the fitness industry are directly or indirectly related to technology. As a result, technology has had a wide-ranging impact on all corners of the fitness realm. 
Technological advancements are making their mark on the industry
Technology in the fitness industry offers far more benefits than just the convenience of uncomplicated transactions, thus also influencing the industry bandwagon.
 
Here are some examples of how technology is impacting the fitness industry.
Connected fitness
Phones were once thought to be a fashion accessory. However, with passing time, they are now regarded as a necessity on par with food. Most of the time, we are all addicted to our mobile devices. Whether you’re going shopping, binge-watching, or working out, as a result, the fitness equipment market is changing. Phones are linked to devices such as gear, bikes, treadmills, and so on, just to name a few! They provide consumers with access to virtual classes in which they can compete with their loved ones, as well as training sessions from instructors. Fitness is rapidly evolving into an anytime, anywhere concept, with customers able to exercise at their leisure in the comfort of their own homes. In reality, virtual fitness has not replaced physical exercise. It has, in fact, simplified fitness.
Fitness App 
As a result of technological advancements, fitness enthusiasts are now using apps that are tailored to their specific needs. As a result, they can receive constant reminders and motivation to maintain their fitness and nutrition. The good news is that, thanks to technology, personal trainers no longer need to be present for every session; they can use the app before moving around the fitness facility. They can also share their recorded workout plan, which includes specific instructions on technique and movement.
Gadgets to get accurate insights
To check the reading, it’s no longer a task to climb onto the scale. Just download a reputable app from the app store to track your weight loss and the calories you consume and burn. These devices contain tiny sensors that record minute details about your body. This data can provide you with a clear picture of where you are in your fitness journey. Some options can be used as rewards to encourage athletes to meet specific goals, while others provide behavioral feedback.
Enhanced Training Channels
With the rise of social media in the modern era, fitness professionals can now spread their message online. Members will find it easy to follow even if they are unable to make it to the gym by incorporating YouTube videos and live tutorials on fitness websites. By regularly updating viral content on the website, the expert can connect with a significant number of fitness enthusiasts, who are your target market. This could lead to more expensive subscriptions, more video downloads, and, eventually, more foot traffic. Online competition for fitness training and methods is very fierce. By utilizing online classes to make a good living and train fitness enthusiasts at a very professional level, they are empowering themselves. As a result, social media users’ extensive online interaction with fitness-related content, such as online training videos and sessions, has transformed fitness from a hobby to a way of life with positive effects.
Innovative Equipment
The evolution of technology has also had an impact on the fitness industry. In recent years, the fitness industry has embraced some incredible pieces of equipment. Thanks to technological advancements, the simple treadmill has also evolved into a cutting-edge fitness marvel. A treadmill now has built-in TV screens and heart-rate monitors and further includes a body scanner to track changes in the body as a result of exercise. A decade ago, no one could have imagined exercising with such precision.
Technological Advancements: Lifting the worth of the Fitness Industry
The pandemic has caused significant disruption in the fitness industry, as it has in every other industry. However, as the world has changed, the impact of technological advancement has created a stir in the industry. Along with this, it has revolutionized in the same way that the industry has gained almost unbelievable recognition in recent years. Technology will continue to shape people’s active lifestyles, also enabling gyms to offer more relevant customizations of workouts whether indoors or outside. 
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Views expressed above are the author’s own.
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