Informatica may have just changed the game when it comes to CX data

Data management firm Informatica has unveiled a new enterprise-scale, cloud-native solution that should help companies rethink how they manage their customer experience (CX) strategy.

Customer 360 is an end-to-end SaaS solution that combines data integration, seamless connectivity, process orchestration, data quality, reference data management, and master data management within a single solution.

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