3 Mobile Commerce Trends That Are Dominating 2022 – Forbes

Science & Technology

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This year mobile commerce sales in the U.S. are slated to exceed $432 billion. The e-commerce subset is gaining traction as retailers respond to changes in consumer behavior and the continued adoption of technology. As a result, there is a massive market to capture for retailers by embracing trends that are driving sales. More so, retailers that want to maintain a competitive edge will need to embrace the shift to mobile commerce to meet consumers where they are at.
Shopping Via Mobile Apps
More than 72% of e-commerce sales happen on a mobile device, with 85% of consumers favoring mobile apps over mobile websites. According to Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch no-code apps, the main component driving the popularity of shopping via mobile apps is the speed at which these apps perform. Mobile apps operate six times faster than mobile websites and offer an immersive and frictionless experience that increases conversion rates, generates higher cart totals, and decreases abandoned carts.
“Advertising costs are growing at alarming rates for direct-to-consumer merchants. Brands need better ways to reach customers and actually deliver on the top-tier user experience their shoppers expect,” says Eric Netsch, CEO and Co-Founder of Tapcart. “Mobile apps make it easy to reach shoppers instantly because push notifications drive 92% of engagement. Shoppers appreciate the better experience too, and we can see this in the data. Merchants see 2.2 times higher revenue per shopping session in their mobile apps than on their mobile websites.”
As brands master the process of directly delivering the content their customers want, the increase in mobile app sales will reflect efficacy. Mobile apps create an owned marketing channel for merchants with features like one-click checkout, push notifications, and item availability so retailers can create the experience that customers demand.
Social Commerce
In 2021, the number of buyers utilizing social commerce in the U.S. surpassed 90 million. Social commerce is breaking the mold of traditional e-commerce by enabling users to shop directly from the platforms they are using, allowing retailers to bring the store directly to the customer. With the average internet user spending nearly 2.5 hours on social media per day retailers have an opportunity to catch the attention of consumers and capitalize on that attention with a one-click checkout process right in the app. This social commerce trend is taking advantage of the outlets already sewn into the daily lives of internet users.
Instagram Shopping and Facebook Shops dominate the market when it comes to social commerce. With 70% of users looking to Instagram for product discovery, brands on the platform have seen more than a 1000% increase in traffic and a 20% increase in revenue.
Facebook, TikTok, and Pinterest have also become top social commerce platforms for consumers and retailers alike. By implementing a social commerce strategy, retailers can reach more consumers, increase brand awareness and media presence, generate social proof, and reach target customers easily.
Augmented Reality
Augmented reality has elevated mobile commerce by enabling consumers to have a full sensory experience. This feature allows users to virtually try on, personalize, or visualize products at their convenience and in the comfort of their own home by augmenting the real world. FXMirror, ​​an augmented reality-based virtual fitting solution, measures body dimensions in real time. Mobile commerce shoppers can virtually try on anything from sunglasses to clothes using ​​its integrated platform via mobile app. In addition, augmented reality makes it more likely for consumers to pick the right product the first time, leading to more overall positive experiences and customer retention.
Roughly 40% of U.S. adults say they do not enjoy in-store shopping as much as they did before the pandemic. The metaverse will only further catapult alternate and augmented reality as the future of many experiences, including shopping. Retailers already using the AR/VR features will be ready to enter the metaverse and provide highly customized and engaging shopping experiences that drive sales and return customers. The convenience and safety of mobile commerce make augmented reality the modern solution to the full shopping experience.
These trends are front and center for the ever-changing customer experience. As consumer behavior continues to evolve and the retail landscape changes, retailers that embrace and implement these changes early on will be better positioned for success now and in the future.

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